Birchbox Rebrands In The UK, Hopes To Take A Little Shine Off Glossybox And Other Beauty Box Rivals

If you're familiar with Birchbox -- the subscription service that delivers boxes of cosmetics and beauty products to your doorstep -- you know that the New York City-based startup has taken off in the U.S. since launching in September 2010. The service, which was initially targeted only at women and beauty product-centric, has begun to expand its scope into new verticals, launching a subscription service for men (grooming kits) and moving into entertaining and design.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/nmrsBt7QN6Q/

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