Most web sites are created for the purpose of promoting an online business. You have to understand that having a web site is not enough to push it on the top of search engines. This will entail some tasks that have to be done for your web site to rank #1 and these tasks are about Internet Marketing.
Let?s start about the basics of Internet Marketing. First, you have to determine your niche. You do this by understanding what your business is about and who your target audience will be. After you have determined your niche, begin researching for effective keywords or keywords phrases. Two of the tools that you will be using in keyword research are Google Keyword Tool and Google.
There are other free or paid tools like Hexa Tracker but find the tools which are easy to use and understand. If you don?t know what tool to use, please make use of search engines to look for software or web sites that will help you determine the keywords you will use for your articles and content.
Once you are ready with your keywords or keyword phrases, the second step in Internet Marketing is to begin creating content.
Usually, content is in the form of text but videos, photos are also content. The most important thing is you build your content around your keyword phrases. With useful content ready, the next step would be to create pages where you will post the content. After posting, make sure that you will publish your page. Now, begin submitting your web page and content or articles to their corresponding directories.
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