(Oneida, NY ? Oct. 2011) Through November, the public can help Ford and Nye Automotive Group support local schools through a partnership with General Mills popular Box Tops for Education (BTFE) program.
Ford, the first automotive company to partner with General Mills on its Box Tops for Education initiative, kicked off a two-month program Oct. 3, which aims to generate $1 million in support for schools throughout the U.S.
?Our dealership has participated in programs like Drive One 4 UR School, which have garnered more popularity year after year,? said Ford sales Manager Jesse Lazzaro. ?With Box Tops for Education, we have the opportunity to help even more kids in our community than ever before.?
?We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country,? said Jim Farley, group vice president, Ford Global Marketing and Sales and Services.
Ford has taken General Mills? consumer fundraising effort and evolved it so Ford vehicle owners and shoppers can now easily participate and generate funds to support their local schools. Starting Oct. 3, participants can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com; watch product videos on the program website; or purchase a Ford vehicle at Nye during October and November.
During the two-month ?Ford Drives Box Tops? Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner?s choice at the end of the Sweepstakes. Schools can use the money in any way they choose.
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Source: http://www.madisoncountycourier.com/2011/10/24/ford-nye-automotive-group-partner-with-general-mills/
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